AdRoll

AdRoll (part of NextRoll) is a wildly aggressive, globally famous disruptor that absolutely conquered the "SMB and Mid-Market E-Commerce" sector by becoming synonymous with one highly specific tactic: "Retargeting." While enterprise DSPs are complex, AdRoll built a terrifyingly effective, mathematical machine designed specifically to stalk a consumer who looked at a pair of shoes on a website and mathematically follow them across the entire internet until they finally buy the shoes. Its absolute biggest differentiator is "The Cross-Network Retargeting Graph." If a user abandons a shopping cart, a brand wants to retarget them. Usually, they have to set up campaigns in Google, Facebook, and a DSP separately. AdRoll mathematically unifies this. The brand installs one single pixel. AdRoll automatically mathematically tracks the user and serves the retargeting ad on Facebook, then on a CNN article (via the open web), and then via a personalized email, completely enclosing the user. Because it focuses on E-Commerce, its "Dynamic Product Ads (DPA)" are flawless. A clothing brand doesn't create the retargeting ads manually. AdRoll mathematically connects to the Shopify or Magento store. If the user looked at a Red Shirt, AdRoll's algorithm mathematically generates an ad featuring the exact image of that Red Shirt, pulls the live price from the store, and serves it to the user an hour later, driving terrifyingly high conversion rates.