Airship

Airship (formerly Urban Airship) approaches app monetization indirectly through retention and conversion optimization. If an app relies on e-commerce sales or paid subscriptions, getting the user to download the app is only half the battle. Airship provides the engine to actively pull users back into the app and drive them toward a transaction using push notifications, in-app messages, and SMS. Their "App Experience Platform" allows product managers to build complex, multi-channel journeys. If a user adds a $50 pair of shoes to their cart in a retail app but doesn't check out, Airship can automatically wait two hours, send a push notification with a 10% discount code, and if that fails, send a follow-up email the next day. They also offer native "In-App Purchases" (IAP) optimization tools. When a user reaches a paywall, Airship allows marketers to A/B test the design, pricing, and messaging of that paywall in real-time without needing to submit a new app update to the App Store. By optimizing when and how users are asked for money, Airship directly drives massive increases in overall app monetization for major retail, media, and travel brands.