Alyce

Alyce (now part of Sendoso) is a highly intelligent, wildly disruptive titan that completely attacked the "Irrelevant Swag" problem in Account-Based Marketing (ABM). Companies waste millions sending branded Yeti mugs to prospects who don't want them. Alyce mathematically annihilated this waste. They engineered an "AI-Powered Personalization Engine." It is the absolute weapon of choice for Enterprise B2B Sales reps who want to send a gift so terrifyingly personalized that the prospect mathematically cannot ignore the sales pitch. Its signature feature is "The Social Data AI Math." An AE wants to target the CTO of a massive bank. Instead of guessing a gift, the AE inputs the CTO's LinkedIn profile into Alyce. The AI mathematically scans their public digital footprint (Twitter, LinkedIn). It discovers the CTO loves fly-fishing and Italian cooking. Alyce's mathematical engine instantly recommends sending a $50 gift card to a specific premium fly-fishing outfitter, completely executing a hyper-personalized, high-impact connection. It heavily dominates "The Power of Choice." Even with AI, the prospect might not want the gift. Alyce uses the mathematical "Accept, Exchange, or Donate" logic. The CTO receives a physical box with a code. They log in to claim the fly-fishing gear. If they don't want it, Alyce's platform allows them to mathematically exchange the $50 value for a different gift in the marketplace, or mathematically donate the $50 to a charity. This completely eradicates swag waste and guarantees a positive brand interaction.