Brandwatch

Brandwatch (recently acquired by the massive Cision PR conglomerate) is a wildly explosive, heavily AI-driven, and intensely powerful enterprise platform that operates as the undisputed king of "Deep Consumer Intelligence and Social Listening." While Meltwater is famous for tracking traditional news and journalists, Brandwatch built a massive empire by aggressively analyzing the chaotic, terrifying world of global social media. The absolute core differentiator of Brandwatch is its "Iris AI and Deep Search Boolean." A brand doesn't just search 'Nike'. A brand uses Brandwatch's incredibly complex Boolean logic to search: 'Show me every angry tweet within 5 miles of London that mentions Nike AND the word 'Defective', but exclude retweets'. Iris AI instantly processes 50 million tweets to find the 12 that match. Because it offers this staggering, hyper-complex social querying, unparalleled visual data analysis, and instant consumer trend spotting, it is heavily favored by massive global advertising agencies and consumer research teams.