BrightLocal

BrightLocal is the absolute, unquestioned, and historically dominant apex predator of the "Local SEO and Agency Reporting" industry. If an SEO agency is managing the Google Maps rankings for 50 different local plumbers or dentists, they are almost certainly using BrightLocal. It completely revolutionized the industry by offering staggeringly deep, highly visual local search audits. The absolute core superpower of BrightLocal is its "Local Search Grid and Citation Tracking." It doesn't just tell a plumber they rank #3. It generates a stunning 'Local Search Grid', a literal map showing that the plumber ranks #1 if the customer is standing 2 miles North, but drops to #8 if the customer is 2 miles South. Furthermore, it completely automates the agonizing process of finding and fixing incorrect business addresses across the internet (Citations). Because it offers these staggering visual reports, incredibly aggressive white-labeling for marketing agencies, and highly affordable pricing, it is the inescapable standard for local marketing professionals.