brightwheel

Brightwheel (famously propelled into the stratosphere after a massive appearance on Shark Tank) completely revolutionized and modernized the daycare industry. While Procare historically focused on the back-office accountant, brightwheel focused fiercely and aggressively on the "Parent Experience" and the actual teacher inside the classroom. Its signature feature is the "Live Parent Feed." It completely replaced the crinkled, stained piece of paper stuffed into a toddler's backpack. Throughout the day, the teacher uses an iPad to tap exactly when the child naps, eats, or uses the bathroom. They snap a quick photo of a painting, and the parent sitting in a corporate office receives a beautiful, Instagram-style push notification on their phone, completely transforming parent engagement. It also incredibly streamlined the massive headache of "Admissions." Instead of parents handing in 40 pages of chaotic paper forms with emergency contacts and allergy lists, brightwheel fully digitized the enrollment flow. Parents fill everything out securely on their phone, digitally sign the state compliance forms, and set up their auto-pay credit card before the child ever steps foot in the building.