Certn

Certn is a wildly popular, hyper-modern Canadian startup that is aggressively attacking the US and global markets by positioning itself as the absolute fastest, most user-friendly background check platform on earth. It specifically targets young, agile tech companies that feel legacy providers like First Advantage are too slow and bureaucratic. Its absolute biggest differentiator is its "Selfie" identity verification technology. Traditional background checks frequently return false positives (e.g., flagging a candidate for a crime committed by someone with the exact same name). Certn forces the candidate to use their smartphone to take a picture of their physical driver's license and then take a live selfie. AI instantly matches the face to the ID, drastically reducing false positives and speeding up the criminal search. It is heavily beloved by candidates themselves. Traditional background check portals look like terrifying legal documents. Certn's mobile portal feels like signing up for an Airbnb or a modern fintech app. This drastically reduces "Candidate Drop-Off"—the massive problem where a candidate gets frustrated by a clunky background check form and simply abandons the job application entirely.