Choco

Choco is an incredibly aggressive, highly disruptive, and massively funded modern tech unicorn that is attempting to completely digitize the global food supply chain by eradicating the archaic, chaotic methods chefs use to order food. While massive ERPs like NetSuite manage the distributor's warehouse, Choco focuses entirely on the "Frictionless Ordering Experience" between the restaurant and the supplier. The absolute core differentiator of Choco is its "WhatsApp-Style Chat Interface." Chefs do not want to log into a complex B2B eCommerce portal at 1:00 AM after a brutal dinner service. Choco's mobile app looks and feels exactly like a modern messaging app. A chef opens Choco, clicks on their meat supplier, taps the items they need, and hits send. If the supplier is using Choco, the order drops directly into their ERP. If the supplier is *not* using Choco, Choco acts as a universal translator, automatically converting the chef's tap-order into an email or a fax (yes, fax) and sending it to the legacy supplier. It provides the chef with a single, beautiful app to order from *all* their suppliers, while providing modern suppliers with a massive digital platform to showcase new products and eradicate order entry errors. For modernizing the restaurant supply chain, Choco is phenomenal.