Cision Communications Cloud

Cision is a colossal, profoundly historic, and heavily entrenched global enterprise titan that operates as the absolute, undisputed traditional heavyweight champion of the "Public Relations (PR) and Media Database" industry. For decades, if a PR firm needed to send a press release to every major newspaper in America, they used Cision's legendary PR Newswire. The absolute core differentiator of Cision is its "End-to-End PR Ecosystem and Legendary Media Database." Cision doesn't just 'listen' to the media; it is the engine used to *manipulate* the media. A PR rep uses Cision to find the exact email of a New York Times reporter, uses Cision to email them a press release, and then uses Cision's monitoring tools to mathematically track how much revenue that specific article generated. Because it owns the iconic PR Newswire, offers a staggeringly massive global media database, and provides incredibly deep PR attribution metrics, it is the inescapable standard for massive corporate PR departments and global communications firms.