Citrix Endpoint Management

Citrix Endpoint Management (formerly XenMobile) is a highly strategic, incredibly powerful platform that derives its massive enterprise value from its flawless, native integration with the broader Citrix Workspace ecosystem. Citrix is the absolute global titan in Virtual Desktop Infrastructure (VDI) and application virtualization (delivering a secure Windows desktop to a remote iPad). For massive global enterprises already heavily invested in Citrix virtual desktops, utilizing Citrix to manage the physical mobile endpoints is a highly synergistic decision. The core differentiator of Citrix is its "Workspace Intelligence" and its massive suite of highly secure productivity apps (Secure Mail, Secure Web). If a doctor is using their personal iPad, Citrix can deploy the "Secure Mail" containerized app. When the doctor receives an email with a highly sensitive patient MRI image, they tap it, and Citrix seamlessly opens the image inside a highly secure, virtualized browser session hosted in the corporate data center, ensuring the actual image file never physically downloads to the doctor's personal iPad. This absolute blending of Mobile Device Management (MDM) with Application Virtualization (VDI) provides a "Zero-Trust" architecture that is incredibly difficult for competitors to replicate. Furthermore, Citrix provides unparalleled micro-VPN capabilities, allowing specific corporate apps to establish highly secure tunnels to the internal network without requiring a clunky, device-wide VPN. For organizations prioritizing massive virtualized access and strict data containment, Citrix is elite.