Classy

Classy (which was famously acquired by the massive crowdfunding titan GoFundMe) is an absolutely stunning, fiercely modern, and incredibly powerful platform dedicated entirely to "Digital Fundraising and Peer-to-Peer (P2P) Campaigns." It is *not* a traditional back-office CRM (like Raiser's Edge); instead, it integrates *with* those CRMs to provide the most beautiful, highest-converting front-end donation experience on the internet. The absolute core superpower of Classy is its "Peer-to-Peer (P2P) and Event Fundraising Engine." If a massive charity is hosting a "5K Walk for Cancer," Classy allows 10,000 runners to easily spin up their own beautiful, personalized fundraising pages to solicit donations from their friends and family on Facebook. Classy handles the massive gamification, leaderboards, and complex team structures flawlessly, driving exponential revenue growth through social networks. Furthermore, Classy provides absolutely gorgeous standard donation pages that are relentlessly A/B tested for conversion optimization, supporting modern payments like Apple Pay, Venmo, and Crypto. Because of its incredible UX/UI, it is the platform of choice for massive, culturally relevant modern charities (like The Trevor Project or charity: water). For driving massive digital scale and viral peer-to-peer revenue, Classy is unmatched.