DealerSocket

DealerSocket (now part of the massive global Solera conglomerate) did not start out trying to build a massive accounting DMS like CDK. It started with a laser-focused obsession on the "Front Office." It is, historically, one of the most powerful, dominant, and aggressive Automotive CRMs (Customer Relationship Managers) ever built for the physical car showroom. Its signature capability is "Showroom Control." When a customer physically walks onto a car lot, the receptionist instantly logs them into DealerSocket's "Up System." The software mathematically enforces a "Round Robin" rule, dictating exactly which sales rep is allowed to talk to the customer next, preventing massive arguments on the sales floor. It is heavily renowned for its automated "Data Mining" (via their product RevenueRadar). The software constantly scans the dealership's ancient database of old customers. If it finds a customer who bought a Honda Civic 3 years ago, and calculates that their car is now worth *more* as a trade-in than what they currently owe on their loan (positive equity), DealerSocket instantly alerts the sales rep to call them and offer a brand new car for the exact same monthly payment.