Drift

Drift completely revolutionized the B2B SaaS industry by inventing the concept of "Conversational Marketing." Before Drift, if a massive Fortune 500 buyer visited a software website, they had to fill out a terrifying 15-field "Contact Us" form and wait 3 days for a sales rep to email them back. Drift eliminated the form entirely. Drift places a highly intelligent bot on the website. When the Fortune 500 buyer lands on the pricing page, the Drift bot pops up and says, "Hi! Are you looking for enterprise pricing?" If the buyer says yes, Drift instantly looks up their IP address (identifying them as an IBM employee), checks Salesforce to see who the IBM account executive is, and literally pages the human sales rep on their cell phone to jump into the chat live. It is strictly a B2B sales weapon. It is incredibly expensive and is not meant for selling $10 t-shirts on Shopify. It is designed to capture, qualify, and route highly lucrative corporate leads in real-time while they are still emotionally hot and browsing the website, drastically increasing enterprise sales velocity.