Dynamic Yield

Dynamic Yield (acquired by McDonald's and subsequently sold to Mastercard) is an absolute powerhouse in the enterprise personalization market, widely considered one of the most sophisticated platforms in existence. While tools like Nosto are highly focused on the mid-market e-commerce space, Dynamic Yield provides massive, omnichannel personalization capabilities for some of the largest global retailers, financial institutions, and quick-service restaurant chains in the world. It is designed to act as the central "decisioning engine" for a brand, ingesting data from every touchpoint and dictating the personalized experience across the website, mobile app, email, and even physical in-store kiosks. The core technology behind Dynamic Yield is its massive identity resolution and real-time machine learning engine. It can ingest massive amounts of first-party CRM data, offline purchase history, and real-time browsing behavior to build an incredibly rich profile of every user. Based on this profile, the platform can dynamically alter virtually every single element of a digital experience. It can change the navigation menu structure, swap out background images, alter promotional offers, and inject highly specific product recommendations, all rendering in milliseconds. Dynamic Yield is also heavily focused on highly rigorous, data-science-driven experimentation. It features an incredibly robust A/B/n testing and multivariate testing (MVT) suite, allowing enterprise teams to test thousands of variations of a personalized experience simultaneously. The platform uses predictive algorithms to automatically route traffic to the winning variation in real-time, maximizing revenue without waiting for a manual test to conclude. For global enterprises that require absolute control over a massively complex, omnichannel customer journey, Dynamic Yield is the definitive choice.