Ellucian CRM Recruit

Ellucian CRM Recruit is a powerful, highly structured admissions and enrollment management platform developed by the largest provider of technology solutions in higher education. Its absolute biggest competitive advantage is its deep, seamless, and native integration with Ellucian's massive Student Information Systems (SIS)—specifically Banner and Colleague. For universities that already utilize Ellucian products to run their back-office operations, CRM Recruit provides the most frictionless path to deploying an advanced admissions CRM, virtually eliminating the massive data-syncing headaches that plague third-party software implementations. The platform is designed to manage the entire top-of-funnel recruitment process. It allows admissions counselors to track prospective students from the moment they buy a list of names from the College Board, through high school visits, all the way to the day they submit their enrollment deposit. CRM Recruit features strong event management capabilities, allowing universities to easily set up registration pages for massive open houses or individual campus tours, automatically checking students in via mobile devices and triggering personalized follow-up emails based on their attendance. Crucially, because CRM Recruit is built on the Microsoft Dynamics 365 architecture, it offers incredible reporting and dashboarding capabilities via native integration with Microsoft Power BI. Admissions directors can build highly complex, real-time dashboards to track their "admissions funnel"—instantly seeing how many applications are currently incomplete, how many offers of admission have been extended, and using predictive modeling to estimate exactly how many of those admitted students will actually "yield" (enroll) in the Fall. This deep analytical capability, combined with frictionless SIS integration, makes CRM Recruit a cornerstone for data-driven enrollment management.