Equativ

Equativ (formerly Smart AdServer) is a fiercely aggressive, highly strategic leviathan that mathematically attacks the "Google Monopoly" head-on. It engineered a massive, fully vertically integrated ad stack. It is the absolute weapon of choice for premium European and global publishers who demand a terrifyingly transparent alternative to Google, featuring a fully integrated ad server, SSP (Supply-Side Platform), and advanced CTV (Connected TV) capabilities without the 'black box' revenue share.