EZLynx

EZLynx (now part of the massive Applied Systems empire) operates entirely within the highly complex Insurance Brokerage sector (specifically Independent Insurance Agencies). An independent insurance agent does not work for just State Farm; they represent 20 different insurance carriers. EZLynx is the engine that allows them to manage that massive complexity. It became legendary for inventing the modern "Comparative Rater." Before EZLynx, an independent agent had to log into 10 different insurance carrier websites (Progressive, Geico, Travelers), type in the customer's car details 10 different times, and write down the prices to see who was cheapest. EZLynx allows the agent to type the data once, and the software instantly queries all 10 carriers simultaneously, returning a single, beautiful dashboard of prices in 15 seconds. It then transitioned into a massive "Agency Management System" (AMS). Once the customer buys the Progressive policy, EZLynx becomes the CRM. It stores the complex policy documents, reminds the agent when the policy is about to expire (so they can cross-sell), and tracks the massive commissions flowing back from the carriers to the agency.