Firstup

Firstup (formed by the massive merger of industry titans SocialChorus and Dynamic Signal) is arguably the absolute largest and most dominant internal communications and employee advocacy platform on the planet, explicitly engineered for the world's most complex, massive Fortune 500 workforces. It is not merely a social sharing tool; it is a highly advanced, AI-driven orchestration engine designed to manage the entire digital employee experience across hundreds of thousands of workers globally. The core differentiator of Firstup is its "Intelligent Delivery" orchestration engine. In a massive global enterprise, sending a mass email to 100,000 employees is highly ineffective. Firstup uses AI to analyze every single employee's behavior—what time they look at their phone, which channels they prefer (email, Slack, mobile app, Intranet), and what topics they care about. When the CEO has a critical announcement, Firstup automatically delivers that message to each individual employee at their precise optimal time, on their preferred channel, in their native language, drastically increasing engagement. Once this massive internal engagement is achieved, the advocacy component is highly seamless. The platform intelligently surfaces highly relevant, compliant corporate content to the employee and prompts them to share it externally. Because it reaches deskless workers (factory floors, retail stores) via its highly robust mobile app just as easily as desk workers, Firstup unlocks massive advocacy potential from segments of the workforce that traditional software simply cannot reach. It is the absolute pinnacle of enterprise communications infrastructure.