Foursquare (Enterprise)

Foursquare is a wildly explosive, fiercely intelligent, and massively disruptive enterprise titan that executed one of the greatest pivots in tech history. Originally a consumer check-in app, Foursquare realized their actual value was the staggering, multi-billion point location database they had built. They transformed into the undisputed king of "Human Mobility and Foot Traffic Data." The absolute core differentiator of Foursquare is its "Unmatched Foot Traffic Intelligence." A hedge fund trying to predict Starbucks' quarterly earnings doesn't look at a map. They buy Foursquare's enterprise data to mathematically see exactly how many millions of human smartphones physically walked into a Starbucks location globally in the last 90 days. Because it owns the most accurate, independently verified human mobility database on earth, offering staggering POI mapping and API accessibility, it is heavily favored by Fortune 500 retail, Wall Street hedge funds, and major media companies.