Freewheel (Comcast)

FreeWheel (owned by the massive Comcast empire) is a heavily armored, deeply entrenched titan that mathematically dominates the "Premium Broadcaster and Broadcaster-Quality Streaming" sector. It engineered a terrifyingly complex video ad management system. It is the absolute weapon of choice for massive linear TV broadcasters (like NBCUniversal) who are mathematically transitioning to streaming, demanding a platform that manages the incomprehensibly complex business rules of premium video ad sales across cable, broadcast, and streaming simultaneously.