Heno

Heno is a fiercely agile, highly pragmatic, and mathematically highly efficient SaaS platform. It operates as a major disruptive force in the "All-in-One PT Clinic Management" space. It was famously built by a practicing physical therapy clinic owner who was mathematically exhausted by the massive fragmentation of using three different software systems for EMR, Billing, and Patient Marketing. The absolute core differentiator of Heno is its "Built-In Patient Marketing and Faxing Automation." Most EMRs ignore marketing. Heno mathematically includes a full CRM. If a patient hasn't been seen in 6 months, Heno autonomously sends them a personalized marketing email. Furthermore, it mathematically digitizes the horrific medical faxing process, allowing a therapist to fax a 'Plan of Care' directly to a referring doctor with one click. Because it completely eliminated the need for a clinic to pay separately for WebPT, Mailchimp, and an e-fax service, offering unparalleled all-in-one value, massive marketing automation, and highly robust billing, it is heavily favored by independent clinic owners obsessed with cutting overhead costs.