Heyo

Heyo (acquired by Votigo) is a fiercely focused, deeply specialized disruptor that absolutely dominated the "Mobile-First Facebook Campaign" era. While modern platforms focus on complex viral loops, Heyo realized that 80% of contest traffic comes from a person scrolling Facebook on a smartphone while sitting on a train. Heyo's entire mathematical architecture is built to ensure the absolute highest possible conversion rate on a mobile screen. Its signature feature is "The Mobile-Optimized Interface." Standard contest landing pages often look terrible and load slowly on an iPhone, causing users to abandon the form. Heyo mathematically strips away heavy CSS and utilizes massive, thumb-friendly buttons and hyper-fast loading scripts. A marketer can design a campaign on their desktop, and Heyo's engine mathematically guarantees it will render flawlessly on iOS and Android. It heavily dominates "Facebook Timeline Contests." Running a contest on Facebook is legally terrifying; if you break Facebook's strict promotional rules, they will delete your corporate page. Heyo is mathematically compliant. It provides specific templates for "Timeline Contests" (e.g., "Comment on this post to win"), seamlessly pulling the data via the Facebook API, completely eliminating the legal risk for the marketer.