Hootsuite Amplify

Hootsuite Amplify is a massive, highly strategic product offering from Hootsuite, one of the absolute original titans of the global social media management industry. It is designed to allow massive global enterprises to seamlessly scale their social presence by turning their employees into brand ambassadors, directly leveraging the massive, secure, and highly compliant infrastructure that Hootsuite has already established in thousands of corporate marketing departments worldwide. The absolute primary advantage of Hootsuite Amplify is its seamless unification with the core Hootsuite dashboard. For a massive global bank or pharmaceutical company, managing social media is a highly complex, heavily regulated operation. By using Amplify, the corporate communications team can manage their official corporate channels and their employee advocacy program from the exact same interface. When they schedule a major PR announcement, they can simultaneously push that approved content directly to the Amplify mobile apps of 10,000 employees globally. Amplify places a massive emphasis on brand safety and compliance, which is critical for highly regulated industries. It ensures that employees can easily share pre-approved, legally vetted messaging, mitigating the massive risk of an employee accidentally going rogue and causing a PR disaster or violating SEC regulations. With a highly intuitive mobile app designed for executives and frontline workers alike, and deep integrations into enterprise HR systems, Hootsuite Amplify is a highly secure, heavily trusted infrastructure for global brands.