Keap

Keap (formerly known as the legendary Infusionsoft) is a fiercely resilient, incredibly powerful veteran of the small business software world. Historically nicknamed "Confusionsoft" because of its terrifying complexity, Keap completely rebranded and re-engineered its UI to be beautifully simple, while retaining its absolute, unquestioned dominance in "All-in-One Small Business Automation" for solopreneurs and coaches. Its absolute biggest differentiator is "The E-Commerce/CRM Fusion." Keap is not just a place to store phone numbers. It is a mathematical revenue engine. A life coach can use Keap to store a contact, send them an automated email sequence, generate a digital checkout page, process the $500 credit card payment (via native Stripe integration), and mathematically grant them access to a digital course, all within a single software platform. Because it targets the absolute smallest businesses, its "Dedicated Business Line" is a massive advantage. Solopreneurs hate giving out their personal cell phone numbers. Keap provides a native, second phone number on their mobile app. When the customer texts that number, the text message mathematically logs directly into the CRM contact record, allowing the entrepreneur to separate their personal life from their massive client database.