Leadpages

Leadpages is a colossal, fiercely entrenched, and wildly popular platform that operates as the primary, highly aggressive rival to Unbounce. While Unbounce targets high-end agencies and enterprise B2B, Leadpages built its massive empire by focusing obsessively on "Small Businesses, Solo Entrepreneurs, and Rapid Lead Generation." It is engineered for raw speed and simplicity. The absolute core differentiator of Leadpages is its "Conversion-Tested Templates and Leadboxes." Every single template in Leadpages is sorted by historical conversion rate. An entrepreneur doesn't have to guess what works; they just pick the highest converting template. Furthermore, its legendary 'Leadboxes' allow users to easily trigger a pop-up email capture form when a user clicks a button on a completely different website. Because it offers an incredibly fast setup, aggressive pricing, and natively includes a full website builder (not just standalone pages), it is the absolute go-to software for real estate agents, fitness coaches, and local businesses trying to capture emails.