Magnite

Magnite (formed from the merger of Rubicon Project and Telaria) is an absolutely terrifying, monolithic global leviathan that holds absolute mathematical sovereignty over the "CTV and Premium Programmatic" market. It is the absolute weapon of choice for massive global television broadcasters (like Disney and Hulu) who demand a military-grade programmatic exchange capable of auctioning premium 30-second streaming TV ads in real-time without buffering or latency.