Nimble AMS

Nimble AMS is Community Brands' direct, enterprise-level competitor to Fonteva. Like Fonteva, Nimble AMS is built 100% natively on the Salesforce platform. It is designed for large associations that have outgrown legacy servers and want to leverage the massive AI and analytical capabilities of the Salesforce ecosystem. Nimble heavily markets its integration with Salesforce's "Einstein" Artificial Intelligence. An association executive can use predictive analytics to see exactly which members are statistically most likely to cancel their membership next month based on their lack of event attendance or email engagement. The system can then automatically trigger a "win-back" email campaign to those specific members before they actually churn. It also provides incredibly seamless upgrade paths. Because Nimble strictly enforces building on the core Salesforce architecture (avoiding "spaghetti code" customizations), when Salesforce releases a massive update three times a year, Nimble AMS clients receive that update seamlessly without breaking their custom membership portals or event registration pages.