Pardot

Pardot (officially renamed to Salesforce Marketing Cloud Account Engagement) is a colossal, profoundly powerful, and deeply entrenched enterprise platform that operates as the absolute, heavy-weight direct rival to Marketo in the "B2B Enterprise Marketing Automation" sector. Its entire existence and massive market dominance are based on one singular fact: It is natively owned and built by Salesforce. The absolute core differentiator of Pardot is its "Flawless, Native Salesforce Synergy." When you integrate Marketo with Salesforce, you are connecting two different companies via an API. Pardot *is* Salesforce. The data sync is completely instantaneous, natively embedded, and mathematically perfect. A B2B marketer can use Pardot to score a lead, and the Salesforce Account Executive sees that score update live on their CRM screen in milliseconds. Because it offers this unshakeable, native CRM integration, massive B2B lead scoring, and deep ROI reporting (via B2B Marketing Analytics), it is the inescapable standard for massive corporate B2B sales organizations already deeply entrenched in the Salesforce ecosystem.