Peel Insights

Peel Insights is an incredibly powerful, highly automated analytics platform that acts as a plug-and-play data scientist for rapidly scaling Shopify brands. While platforms like Daasity require significant configuration and Mixpanel requires deep behavioral event planning, Peel is designed to provide immediate, massive value the second it is installed. It automatically ingests all historical data from Shopify and immediately generates over 100 pre-built, highly complex financial and retention metrics, allowing founders to instantly see the true health of their business without writing a single line of SQL or configuring complex dashboards. The defining characteristic of Peel is its unparalleled depth in cohort analysis and customer retention tracking. It automatically segments customers by the exact month they made their first purchase and tracks their behavior over time. A brand can instantly see the 30, 60, and 90-day repurchase rates for the 'Black Friday' cohort versus the 'Summer Sale' cohort. Peel breaks down lifetime value (LTV) not just as a flat average, but by specific product purchased, discount code used, or geographic location. This allows a brand to mathematically prove, for example, that customers who buy the 'Starter Kit' have a vastly higher LTV than those who buy the 'Travel Size,' fundamentally altering the brand's acquisition strategy. Peel is also highly focused on operational efficiency and reporting. It provides automated daily reports delivered directly to Slack or email, ensuring the entire team is aligned on the core metrics (Gross Sales, Net Sales, Blended CAC, LTV/CAC ratio). The platform features an incredibly clean, beautiful interface that makes complex data highly digestible. For e-commerce founders and marketing directors who need enterprise-grade retention analytics without the enterprise-level setup time or complexity, Peel Insights is an absolute necessity.