Placer.ai

Placer.ai is a wildly disruptive, fiercely intelligent, and massively accelerating platform that completely revolutionized the "Human Foot Traffic Analytics" sector. Historically, if a retailer wanted to know how many people walked past a potential store, they hired a guy with a clicker. Placer.ai solved this by aggregating anonymized GPS ping data from tens of millions of mobile phones globally. The absolute core superpower of Placer.ai is its "Instant Foot Traffic Visibility and Competitor Intelligence." A retailer can log into Placer, draw a polygon around a competitor's Target store, and instantly see exactly how many humans walked into that store last Tuesday. Furthermore, it reveals the 'True Trade Area'—showing exactly what zip codes those shoppers drove from before entering the store. Because it completely eliminated the blind guesswork of commercial real estate, offering staggeringly accurate, near real-time human mobility data, it is the absolute, unquestioned darling of modern retail site selectors and hedge funds.