PostBeyond

PostBeyond (acquired by Influitive, combining employee advocacy with massive customer advocacy capabilities) is a highly respected, deeply capable platform heavily focused on driving authentic social selling and aggressive employer branding for mid-to-large enterprises. It built its massive reputation by providing an incredibly pristine, easy-to-use content library that empowers employees to build their own professional personal brands while simultaneously lifting the corporate brand. The core philosophy of PostBeyond is that advocacy only works if it benefits the employee. The platform provides a highly curated, easily searchable content hub filled with industry news, thought leadership articles, and corporate updates. Employees can quickly find content relevant to their specific niche, customize the message, and schedule it to post to their LinkedIn over the next week. By doing this, the employee looks like a highly informed industry expert to their network, which is the absolute foundation of successful social selling. PostBeyond provides highly sophisticated tools for the marketing team to ensure compliance and track ROI. It features "Suggest a Post," allowing frontline employees to submit great articles they find in the wild back to the marketing team for approval, crowdsourcing content curation. It integrates deeply with Salesforce and Marketo to track exactly how much web traffic and pipeline revenue was generated by the advocacy program. For organizations focused on empowering their sales teams and recruiters to dominate LinkedIn, PostBeyond is a highly optimized engine.