Rosemark

Rosemark (by Shoshana Technologies) is a fiercely independent, highly reliable, and deeply beloved software platform that explicitly and unapologetically focuses on the "Independent Non-Medical Home Care and Medicaid Agency" market. While platforms like ClearCare aggressively target massive corporate franchises, Rosemark is the deeply trusted, highly flexible tool for independent agency owners who need powerful scheduling and EVV without corporate bloat. The absolute core differentiator of Rosemark is its "Extreme Customization and Independent Agency Focus." Franchise software often locks you into the franchise's corporate workflow. Rosemark allows an independent agency owner to heavily customize their billing rates, complex caregiver pay structures (e.g., 'Pay $15/hr for weekdays, but $22/hr for dementia patients on weekends'), and client onboarding processes. Furthermore, it excels at managing the chaotic, highly regulated world of Medicaid billing and Electronic Visit Verification (EVV) across different states, which often have wildly different technological requirements. Because of its fierce dedication to the independent owner and highly accessible customer support, Rosemark has cultivated an incredibly loyal following among small-to-mid-sized private duty agencies.