Rubrik

Rubrik has dramatically transformed the traditional backup and recovery market by redefining it as "Data Security." Recognizing that modern ransomware attacks specifically target and destroy an organization's backups to force payment, Rubrik designed its platform around the principles of Zero Trust. It operates on the assumption that the network will be breached and focuses entirely on ensuring that the data itself remains immutable, uncompromisable, and always available for rapid recovery, regardless of the attack's severity. The foundational technology of Rubrik is its immutability architecture. When Rubrik backs up data—whether from on-premises servers, virtual machines, or cloud environments like Microsoft 365—it stores that data in a proprietary, append-only format that cannot be modified, encrypted, or deleted by anyone, not even an administrator with compromised credentials. This guarantees that a pristine, uninfected copy of the organization's data always exists. If a ransomware attack occurs, the organization does not have to pay the ransom; they can simply utilize Rubrik to instantly recover their systems to the exact moment before the infection, minimizing downtime and data loss. Beyond immutable backups, Rubrik offers the "Rubrik Security Cloud," a suite of advanced security applications built on top of the backup data. Because Rubrik already holds a comprehensive copy of the enterprise's data, it can utilize machine learning to scan that data for anomalies. Its Ransomware Investigation tool analyzes backups to determine the precise scope of an attack—identifying exactly which files were encrypted and where the malware resides. Furthermore, its Sensitive Data Discovery tool scans the backups to identify exposed PII, PHI, or intellectual property without impacting production systems. By converging data protection with deep security analytics, Rubrik provides the ultimate safety net for cyber resilience.