Spoonfed

Spoonfed operates in an incredibly specific, fiercely lucrative sub-sector of the catering world: "B2B Drop-Off Catering." While Caterease focuses on the massive, chaotic, full-service $50,000 Saturday wedding, Spoonfed focuses on the local sandwich shop that delivers 50 boxed lunches to a corporate law firm boardroom every single Tuesday at noon. Its signature feature is its "Customer Ordering Portal." In B2B drop-off catering, the caterer does not want to take phone calls for simple sandwich orders. Spoonfed provides a beautiful, branded web portal where the corporate secretary can log in, select the "Executive Lunch Package," specify that 3 people have gluten allergies, and pay via corporate credit card, completely automating the sales process. Because B2B drop-off is a volume game, its logistics engine is highly tuned for "Route Delivery." If a kitchen has 40 different lunch deliveries across the city at exactly 12:00 PM, Spoonfed groups the orders by zip code, generates the exact delivery manifests, and tells the kitchen exactly what time the delivery vans must physically leave the parking lot to hit their deadlines.