AdButler

SpringServe (now part of Magnite) is a fiercely specialized, highly technical disruptor that mathematically dominates the "Video and Connected TV Routing" niche. While standard ad servers manage banners, SpringServe mathematically engineered its engine entirely around VAST and VPAID video tags. It is the absolute weapon of choice for video syndicators and OTT apps who need to mathematically daisy-chain video demand sources to guarantee 100% fill rates on premium video inventory.