Strikedeck

Strikedeck (acquired by the massive Customer Experience leviathan Medallia) is a terrifyingly powerful, highly strategic engine that completely bridged the gap between "Customer Success (B2B)" and "Customer Experience (B2C)." By fusing with Medallia, Strikedeck gained the ability to mathematically ingest not just product clicks, but the deepest, most complex psychological sentiment and survey data in the world, creating the ultimate 360-degree emotional and operational profile. Its absolute biggest differentiator is "The Omnichannel Sentiment Fusion." Gainsight tracks if a user clicked a button. Strikedeck mathematically tracks if the user was *angry* when they clicked it. It ingests Medallia's massive NLP (Natural Language Processing) analysis of support tickets, survey responses, and social media mentions. If a B2B client's employees are mathematically expressing frustration on Twitter, Strikedeck instantly alters the corporate Health Score to Red. Because it is an enterprise engine, its "Workflow Engine" is legendary. It allows massive, multi-tiered organizations to build mathematically complex routing logic. If a $1 Million account drops in health, the system doesn't just alert the CSM; it mathematically escalates a "Code Red" ticket directly into the CEO's Salesforce dashboard, triggering a massive, coordinated enterprise response protocol instantly.