SynXis Central Reservations

SynXis (owned by the massive global travel technology giant, Sabre) is a colossal, deeply entrenched, and highly complex Central Reservation System (CRS) that completely dominates the "Enterprise Hotel Chain and Global Luxury Group" sector. While SiteMinder focuses heavily on connecting independent hotels to OTAs, SynXis is the massive central brain used by massive chains (like Wyndham or Four Seasons) to manage millions of reservations across thousands of properties globally. The absolute core differentiator of SynXis is its "Massive Centralized Chain Distribution." A massive hotel chain does not want 5,000 individual hotels managing their own rates. SynXis sits above the individual hotel PMSs. It allows corporate headquarters to set global pricing strategies, manage massive corporate negotiated rates (e.g., 'IBM employees get 15% off globally'), and push those rates seamlessly to OTAs, corporate travel agents, and the chain's massive central website. Furthermore, because it is owned by Sabre (one of the largest airline and travel GDS networks on earth), it provides unparalleled connectivity to the corporate travel market. For massive global chains and elite luxury groups demanding absolute, centralized control over millions of reservations and billions in revenue, SynXis is the undisputed enterprise titan.