Tars

Tars operates in a highly specific, highly brilliant niche: it completely replaces traditional web pages. Most bot platforms (like Intercom) put a tiny chat bubble in the bottom right corner of a traditional website. Tars believes that the traditional website itself is a distraction. They build "Conversational Landing Pages" where the chat interface is the *entire* website. If a customer clicks a Google Ad for "Car Insurance Quotes," they do not land on a boring webpage with a massive 20-field form. They land on a full-screen Tars interface. A friendly bot immediately says, "Hi! I can get you a quote in 60 seconds. What is your zip code?" The user answers. The bot says, "Great! What kind of car do you drive?" This micro-commitment strategy is psychologically devastating to bounce rates. Users are far more likely to answer 10 simple questions one at a time via a friendly chat interface than they are to fill out a terrifying, massive, single-page web form. Tars is heavily favored by performance marketers obsessed with maximizing their Google/Facebook ad conversion rates.