Vungle

Vungle, now operating under the Liftoff brand after a major merger, specializes relentlessly in high-quality video advertising. While some networks will serve low-resolution banners or sketchy pop-ups to fill space, Vungle built its reputation on serving pristine, high-definition video ads that don't compromise the aesthetic quality of the host application. Because they focus so heavily on premium video, they tend to attract premium advertisers (major brands and AAA game studios) who are willing to pay higher eCPMs (effective cost per mille) for ad space. This makes Vungle a highly desirable network for developers to include in their mediation stack, as Vungle will frequently outbid other networks for the chance to show a high-end video. They also provide an internal creative studio, Vungle Creative Labs. They analyze thousands of video ads to figure out exactly why a user clicks. They provide this data back to publishers, showing them exactly where to place a video ad within the app's user flow—for example, right after a player dies in a game, or right before a user unlocks a premium article—to maximize revenue without causing user frustration.