Wootric

Wootric (which was strategically acquired by the massive enterprise platform InMoment) is a highly specialized, deeply technical, and heavily integrated CX platform that built massive market share by dominating the "In-App" and "Digital Product" feedback space. While many platforms rely on sending emails days after an interaction, Wootric is fundamentally engineered to capture the user's sentiment exactly while they are actively using the software or website. The absolute core superpower of Wootric is its "Micro-Survey Intercept Architecture." A SaaS company can embed Wootric's incredibly lightweight SDK directly into their web application. After a user successfully completes a specific workflow (e.g., running their first payroll report), Wootric instantly slides a tiny, non-intrusive NPS or CES micro-survey into the corner of the screen. This contextual, in-the-moment feedback provides vastly superior data compared to a generic email survey. Furthermore, Wootric leverages the massive AI and machine learning architecture of its parent company, InMoment, to automatically categorize open-text feedback using deep natural language processing. It integrates flawlessly with product management tools (like Jira or Productboard) and customer success platforms (like Gainsight). For B2B SaaS companies and digital product teams demanding deep, contextual, in-app feedback to drive product development, Wootric is an elite tool.