Zift Solutions (ZiftONE)

Zift Solutions (via their ZiftONE platform) is a fiercely powerful, highly comprehensive, and mathematically deeply analytical enterprise platform. It operates as the heavy-weight direct rival to Impartner, specifically dominating the "Through-Channel Marketing Automation (TCMA)" space. While Impartner is phenomenal at deal registration, Zift built a massive empire by mathematically allowing a massive vendor (like IBM) to autonomously push highly complex marketing campaigns directly through the social media accounts of 10,000 independent resellers. The absolute core differentiator of ZiftONE is its "Syndicated Marketing Engine." A massive tech vendor spends $1 Million developing a new ad campaign. Instead of hoping their partners use it, ZiftONE mathematically syndicates the campaign. The vendor clicks one button, and the system autonomously publishes the blog posts, sends the email blasts, and posts the LinkedIn updates directly from the accounts of 1,000 different partners globally, flawlessly localized and co-branded. Because it completely solved the massive problem of 'lazy partners' not doing their own marketing, offering unparalleled TCMA syndication, massive CRM integration, and deep partner analytics, it is heavily favored by massive global hardware vendors, complex IT services providers, and enterprise software conglomerates.