Best Configure Price Quote (CPQ) Software 2026

Configure, price, and quote complex deals.

Conga CPQ (formerly the legendary Apttus, which built a massive empire before merging with Conga) is the absolute, terrifying heavyweight champion of "Extreme Contract and Revenue Complexity." While Salesforce CPQ is great for standard SaaS, Conga CPQ is built for massive global telecommunications companies selling terrifyingly complex, 5-year enterprise agreements with hardware, software, professional services, and usage-based billing all on one monolithic contract. Its signature feature is the "Middle Office Monopoly." Conga doesn't just do CPQ; they mathematically own the entire "Quote-to-Cash" lifecycle. When a massive telecom deal is configured in Conga CPQ, it flows seamlessly into Conga CLM (Contract Lifecycle Management) to automatically generate the 100-page legal contract, and then into Conga Billing to automatically execute the complex, multi-year revenue recognition math required by federal auditors. It heavily dominates the "High-Volume, High-Complexity" space. Its mathematical engine is famous for being able to process a single quote containing 50,000 individual line items (e.g., pricing out internet hardware for every single retail store in a massive global chain) without the software crashing, a feat that literally breaks the databases of lesser CPQ tools.

Create IT quotes and proposals in minutes.

ConnectWise CPQ (formerly Sell / Quosal) is a fiercely dominant, highly specialized platform that absolutely rules one incredibly specific, massive industry: "Managed Service Providers (MSPs)." An MSP is an IT company that manages the computers for 50 other businesses. They don't just sell software; they sell a complex bundle of Dell laptops, Microsoft Office subscriptions, and hourly IT support labor. ConnectWise CPQ was built explicitly for this nightmare. Its absolute biggest differentiator is "IT Distributor Integration." An MSP doesn't warehouse laptops; they buy them from massive distributors like Tech Data or Ingram Micro. ConnectWise CPQ features live API connections to these distributors. When building a quote, the rep sees the live, up-to-the-second inventory levels and wholesale costs of a specific Dell laptop at the distributor, ensuring they never quote a laptop that is out of stock. It heavily dominates the "Hardware as a Service (HaaS)" model. Because it integrates natively with the massive ConnectWise PSA (Professional Services Automation) tool, the MSP can bundle a $1,000 laptop, a $10/month antivirus, and a $50/hour support contract into a single "$150/month per user" quote. When signed, it automatically generates the recurring billing profiles and the procurement purchase orders.

The agile CPQ for modern sales teams.

DealHub is a wildly aggressive, incredibly modern disruptor that absolutely exploded in the mid-market by actively attacking the biggest weakness of legacy CPQ: "The Terrifying Implementation Time." Implementing Salesforce or Oracle CPQ takes 9 months and costs $200,000 in consulting fees. DealHub engineered a brilliantly intuitive "Agile CPQ" that a mid-sized SaaS company can deploy in literally 3 weeks with zero coding. Its absolute biggest differentiator is the "DealRoom." When a sales rep finishes a quote, they don't send a boring PDF attachment. DealHub generates a stunning, interactive, personalized micro-website (the DealRoom). The buyer clicks a link and sees a beautiful dashboard containing the quote, the marketing collateral, a welcome video from the CEO, and a native e-signature block, completely modernizing the B2B buying experience. Because it targets modern, fast-moving teams, its "Playbook Engine" is unmatched. A sales rep doesn't need to memorize the catalog. DealHub asks them 4 simple questions (e.g., "Is the customer in the EU?", "How many users?"). Based on the answers, the mathematical algorithm instantly builds the perfect quote, applies the correct currency, and attaches the mandatory GDPR legal clauses automatically.

Simplify the most complex product configurations.

Experlogix is a fiercely powerful, highly specialized titan that achieved massive market dominance through a brilliant strategy of "Microsoft Dynamics Synergism." While Salesforce built their own CPQ, the massive global ecosystem of companies running Microsoft Dynamics 365 needed a heavyweight champion. Experlogix became the absolute, unquestioned CPQ of choice for the Microsoft Dynamics universe. Its signature feature is the "Modeling Workbench." Manufacturing companies build incredibly complex things (like custom fire trucks or massive HVAC systems). The Experlogix Workbench allows an engineer to build terrifyingly deep, multi-level mathematical logic trees. It handles infinite nested components ("If they pick Chassis A, they must pick Axle B, which then mathematically forces Tire C"), ensuring absolute physical buildability. Because it is deeply integrated into ERP systems (Dynamics F&O, Business Central), it handles "BOM (Bill of Materials) Generation" flawlessly. When the sales rep configures the fire truck in the CRM, Experlogix doesn't just generate a price. It mathematically generates the massive, 5,000-line engineering BOM and the manufacturing routing instructions, and pushes it directly into the ERP, completely bridging the gap between Sales and the Factory.

Drive revenue growth with Oracle CPQ.

Oracle CPQ (formerly BigMachines, the ancient, immortal grandfather of the CPQ industry) is a terrifyingly massive, highly rigid enterprise titan. While Salesforce CPQ dominates SaaS and mid-market, Oracle CPQ was explicitly engineered for the absolute largest, most terrifyingly complex global manufacturing corporations on earth. If you are selling a $50 million customized oil rig with 10,000 interchangeable parts, Oracle CPQ is the mathematical engine you use. Its signature feature is the "BML (BigMachines Markup Language) Scripting Engine." Most CPQ tools use simple point-and-click rules. Oracle CPQ provides a massive, proprietary, highly complex scripting language. This allows enterprise architects to write terrifyingly deep, custom mathematical algorithms. A sales rep can input the exact geographic coordinates of a wind farm, and the BML script will mathematically calculate the exact length of wiring required and instantly price it. It heavily dominates "Omnichannel Enterprise Pricing." A massive manufacturer sells directly via sales reps, indirectly via a massive distributor network, and digitally via an e-commerce portal. Oracle CPQ acts as the single, monolithic mathematical "Pricing Brain" for all three channels. If the global price of steel increases by 4%, the administrator updates Oracle CPQ, and the new price mathematically propagates across the entire global sales ecosystem instantly.

AI-powered CPQ for omnichannel sales.

PROS Smart CPQ is an incredibly fascinating, massively powerful leviathan that completely differentiates itself by being fundamentally obsessed with one thing: "Artificial Intelligence and Dynamic Pricing." Most CPQ tools use static pricebooks. PROS uses terrifyingly complex, airline-grade algorithmic pricing AI to mathematically calculate exactly what price a specific customer will accept at a specific moment in time. Its absolute biggest differentiator is "Science-Based Pricing (Pricing Optimization)." If a sales rep is selling 500 laptops to a hospital, PROS analyzes the hospital's buying history, the current global laptop inventory, competitor pricing, and market demand. The AI then tells the rep: "The optimal price for this specific deal is $842 per laptop. If you quote $850, there is a 60% chance you lose the deal." It heavily dominates the "Airlines, Chemicals, and Commodities" markets, where prices physically change every 5 minutes based on the global market. A massive chemical distributor cannot use a static PDF price list. PROS provides the mathematical engine to ensure that every single quote generated across the entire global salesforce is algorithmically optimized to squeeze out the absolute maximum possible profit margin.

Close deals faster with CPQ.

Salesforce CPQ (formerly SteelBrick, acquired by the leviathan Salesforce) is the absolute, unquestioned, terrifyingly dominant apex predator of the Configure, Price, Quote industry. Because it is physically built natively on the massive Salesforce platform architecture, it completely eliminated the terrifying integration nightmares that plagued legacy CPQ tools. For companies already using Salesforce CRM, it is the absolute default, monolithic choice. Its absolute biggest superpower is "Native Platform Synergy." In legacy systems, a sales rep builds a quote in a third-party tool and then prays the data syncs back to the CRM. In Salesforce CPQ, the quote is a native Salesforce object. When a sales rep mathematically configures a massive $500k software deal, the data instantly, flawlessly flows into the Opportunity pipeline, triggers the native approval workflows, and updates the CFO's revenue forecasting dashboard in real-time. Because it targets massive enterprise B2B sales, its "Rules Engine" is legendary. A rep selling heavy machinery cannot accidentally sell an engine that doesn't physically fit into the selected chassis. Salesforce CPQ's product rules mathematically prevent impossible configurations. If the rep selects "V8 Engine," the software automatically hides the "Small Chassis" option, ensuring 100% mathematical quote accuracy and eliminating multi-million dollar manufacturing errors.

Empower your sales team with SAP CPQ.

SAP CPQ (formerly CallidusCloud) is the fiercely aggressive, deeply entrenched titan that absolutely rules the "SAP ERP Ecosystem." If a massive global corporation runs its manufacturing and finance on SAP (which most do), trying to bolt a third-party CPQ tool onto it is a data nightmare. SAP CPQ mathematically fuses directly into the SAP backend, creating a flawless, impenetrable wall of data integrity from the sales quote directly to the factory floor. Its absolute biggest differentiator is "Variant Configuration (VC) Synergy." In SAP ERP, the engineering team defines a product's highly complex "Variant Configuration" (how the product is physically built). SAP CPQ reads this exact mathematical logic. When a sales rep configures a custom tractor, they are not using a fake sales model; they are interacting directly with the actual engineering constraints residing in the SAP ERP, guaranteeing the factory can actually build what was sold. Because it targets enterprise sales, its "Margin and Profitability Intelligence" is terrifying. A sales rep wants to offer a massive 30% discount to win the deal. SAP CPQ looks deep into the ERP, calculates the real-time cost of raw materials, the shipping cost, and mathematically blocks the discount because it would result in a negative margin, protecting the massive corporation from unprofitable megadeals.

Smart manufacturing CPQ.

Tacton is an incredibly brilliant, highly specialized Swedish disruptor that completely circumvented the standard B2B SaaS market to build the absolute ultimate weapon for "Heavy, Complex, B2B Manufacturing." If a company is selling a massive, customized factory conveyor belt system or an industrial elevator, standard CPQ tools fail because they don't understand physics. Tacton's underlying engine is literally a constraint-based AI. Its signature feature is "Needs-Based Configuration." In standard CPQ, a rep must pick "Engine A" and "Pump B." In Tacton, the rep asks the customer: "How much weight do you need to lift, and how fast?" The rep inputs the physical physics requirements into Tacton. The AI engine mathematically analyzes all 10,000 possible engineering combinations and automatically generates the optimal physical configuration that satisfies the physics requirements. Because it targets hardcore engineering, its "CAD Automation and 3D Visualization" is legendary. When the AI calculates the optimal configuration, it doesn't just output a price list. It natively talks to SolidWorks or AutoCAD in the background, mathematically generates the exact 3D CAD models of the customized machine, and embeds the 3D model directly into the sales proposal, allowing the customer to physically see the custom machine before they buy it.

Quote across the entire subscriber lifecycle.

Zuora CPQ is an incredibly aggressive, highly specialized disruptor that explicitly attacked a massive flaw in legacy CPQ systems: "Subscription Economics." Traditional CPQ was built to sell a physical tractor *once*. Zuora CPQ was engineered from the ground up specifically for the "Subscription Economy," where a company sells a SaaS product, upgrades it next month, downgrades it in 6 months, and charges based on data usage. Its signature feature is "Multi-Dimensional Subscription Modeling." If a customer buys 100 software licenses today, but the contract says "Increase to 200 licenses in Month 6, and apply a 10% discount in Year 2," standard CPQ tools mathematically collapse trying to calculate the invoice. Zuora CPQ mathematically structures the quote around time and usage, perfectly capturing the complex recurring revenue logic. Because it is built by Zuora (the absolute titan of subscription billing), the "Quote-to-Billing Synergy" is absolute. The sales rep builds the complex, multi-year, usage-based ramp-deal in the CRM. When the customer signs, the mathematical logic flows flawlessly into the Zuora Billing engine, which automatically executes the incredibly complex daily prorations and recurring invoices without an accountant ever touching a spreadsheet.